Metaphorical Measurements for a British Olympics - closeup

Metaphorical Measurements for a British Olympics - front cover and back
Metaphorical Measurements for a British Olympics - spread - Relay

Metaphorical Measurements for a British Olympics - spread - Hurdles

Metaphorical Measurements for a British Olympics - detail 1
Metaphorical Measurements for a British Olympics - detail 2

Metaphorical Measurements for a British Olympics - spread - Boxing Weights

Metaphorical Measurements for a British Olympics - spread - Sailing
Metaphorical Measurements for a British Olympics - spread - Marathon

Metaphorical Measurements for a British Olympics - spread - Shot Put

Metaphorical Measurements for a British Olympics - spread - Team Sprint
Metaphorical Measurements for a British Olympics - spread - High Jump

Metaphorical Measurements for a British Olympics - spread - Javelin

Metaphorical Measurements for a British Olympics - spread - Glittering Prizes

Metaphorical Measurements

Metaphorical Measurements for a British Olympics is a booklet and a series of posters, intended to clarify some of the facts, figures and units of measurement, involved in the London 2012 Olympics, so that they are more accessible for a British audience. It is an exercise in ironic accuracy and accurate irony.

The project was exhibited at Vitsœ in London and Brighton University Gallery. During the Olympic Games, copies of the booklet were available for free from selected bookshops in London.

Designed in collaboration with George Hardie.

Metaphorical Measurements for a British Olympics - Exhibition posters
Metaphorical Measurements for a British Olympics - Exhibition Vitsœ 1
Metaphorical Measurements for a British Olympics - Exhibition Vitsœ 2
Metaphorical Measurements for a British Olympics - Exhibition Brighton