SMART Technologies is a leading provider and developer of interactive technology products and integrated solution of software, hardware, training, and services. SMART products include interactive large-format displays, interactive whiteboards and collaboration software. The company is based in Canada and the products create productive workflows in schools and in workplaces around the world.
For SMART’s educational range catalogue, a light, clear layout was developed, to emphasise the empowering, innovative and user friendly qualities of SMART’s products and services. The use of photos in the catalogue is particularly important. When choosing images, the focus was not on technical specifications, but on the user experience technology can create. Teachers, pupils and students, who interact, cooperate and enjoy a positive, inspirational learning environment, are shown, to communicate SMART’s values.