SMART Technologies is a leading provider and developer of interactive technology products and integrated solution of software, hardware, training, and services. SMART products include interactive large-format displays, interactive whiteboards and collaboration software. The company is based in Canada and the products create productive workflows in schools and in workplaces around the world.

For SMART’s educational range catalogue, a clear, friendly layout was developed, to talk about the empowering, user centred qualities of SMART’s products and services.

In the catalogue, photography plays a pivotal role in conveying SMART’s core values. Rather than listing technical specifications, the focus is on the experiences technology can facilitate. The catalogue showcases educators and students immersed in a positive and inspiring learning environment. Many images prominently feature hands and fingers, as SMART’s user interface encourages tactile interaction with the devices.